Over the years, I’ve heard some success stories of people getting corporate sponsors for their non-fiction books.
The gist of the idea is that you find a sponsor looking to cover the first print run and perhaps some of the marketing and they, in exchange, get to have their logo + a blurb in the front of your book.
In this idea, you’d be the connector between corporate sponsors and budding authors. The key steps would be getting the sponsors to outline the genres and sub categories where they’d like to sponsor ie an accounting software company looking to sponsor books on accounting and the have authors list their books before connecting the two.
The connection could be done manually in private, could be done via targeted emails to corporate sponsors on new books in their niche or could be done through an open marketplace.
Plenty of options with the biggest hurdle being the fragmented marketplace of potential sponsors and non-fiction authors.